The Psychometrics Centre

The University of Cambridge Psychometrics Centre were looking for illustrations to be used in online assessment to embody five different supporter-type personalities. Together we decided that some of the world’s best bridges could provide a strong metaphor for Pragmatic, Perfectionist, Motivator, Innovator and Mediator supporter personality types.

The Myers-Briggs style personality test would go on to be used internally by the Psychometrics Centre staff to help them understand their strengths more effectively.

Motivator: The Trift Bridge, Switzerland; at 100m high and 170m long, the Trift is one of the most spectacular (and challenging) pedestrian suspension bridge of the Alps.

Perfectionist: The Chengyang Wind and Rain Bridge, Liuzhou, China; the highly detailed and intricate covered bridge or lángqiáo, its surface is paved with wooden boards and five tower-like kiosks with intricate eaves and horns.

Innovator: The Millau Viaduct, France; the tallest bridge in the world and work of art in its own right.

Mediator: The Bosphorous Bridge, Instanbul, Turkey; communicating a bridging of two cultures (East and West).

Pragmatic: The Pont du Gard, France; the highest – and one of the best preserved – of all elevated Roman aqueducts.

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© Daisy Bird Design 2019